At Charged we are complete and total snobs when it comes to coffee (there, we said it!). To sum our ideals up in three words. Drink. Freshly. Roasted.
Several years back we started researching further into the benefits and differences between store bought coffee and freshly roasted coffee. Why does it matter what country it's from? How do changes to the roast process make this coffee smell and taste the best? Why do we FEEL better when we drink freshly roasted coffee vs. store bought?
There are really cool answers to all of these questions.
Anywhozers - fast forward some years and we feel confident in saying...if you are drinking store bought or food chain coffee, please spit that crap out right now! :) If it was roasted more than two to three weeks ago, move on.
What is Direct Trade Coffee?
Thought you'd never ask! :)
Long story short - the coffee business in certain parts of the world can be pretty darn ruthless in the way it treats its employees. Additionally, great coffee is not grown on an open farm. Its usually grown in the shade on the side of a mountain.
Direct Trade means that our coffees are bought directly from the source. So all the hardworking people on these shady, mountain-side farms are the ones making all the money. More money = more benefits = happier employees = better coffee!!!
When it comes to the quality of the coffee you drink there are SO many variables to take into account. Anywhere from the altitude with which the beans were grown all the way to the type of bag the coffee is put in after its roasted. Not saying we're mastercrafter guild chiefs of Coffee law or whatever....but we do take all of these variables into consideration. And it shows!!! If you love coffee the way we do, you're gonna like this.